Aiken has re-branded and created a new identity. One that brings our branding in line with our positioning in the market. Our new logo helps to portray our values, which are:
Professionalism |Service | Problem Solving | Responsiveness | Quality
We have kept similar colours in our branding to offer continuity reasons, but also because blue and black portray strength and integrity and send out a positive message. The new identity is part of our growth plan, as we roll out to wider regions throughout Scotland.
SmartAir would like to thank Limetree in Aberdeen for its help in developing the new identity.